jlink
Tuesday, February 25, 2020

(Courtesy of Dini Wigs) Kim Kardashian. Selena Gomez. Melania Trump. What do these VIPs have in common aside from beauty, fame and fortune? Hair. And it’s that sensational look that tens of thousands of fashion-conscious women around the world are seeking to emulate. And many, incredibly, are doing it in a revolutionary way—with custom wigs.

Orthodox Jewish women traditionally cover their hair after marriage, spurring a vibrant, dynamic industry of head-coverings ranging from scarves of all colors of the rainbow, to hats of assorted shapes and styles, to wigs.

“The wig has the double bonus of covering the hair totally while, simultaneously, appearing completely natural and, in most cases, more beautiful than the woman’s natural hair,” explained fashion wig stylist Dini Weinberg, who is one of the hottest names in contemporary wig manufacture and styling and has handcrafted thousands of custom wigs throughout the past decades.

The proprietor of New York’s premier custom wig salon and owner of the iconic Dini Wigs brand, Dini is up on all the latest in hair and wig trends, and her breathtaking creations, crafted of untreated European human hair, are sold around the world. “Every woman has her preference, color and style. There are those who go for the alluring elegance of Kim Kardashian, others want Selena Gomez sleekness and still others strive for Melania’s chic professionalism.”

The price tag on a custom wig is hefty, ranging from $3,000 to $12,000, but according to thousands of wig wearers, it’s an investment that pays off. “What’s incredible about wig design is that we’re not limited to a woman’s natural hair. Here, the possibilities are endless, and for every face we custom-craft a wig to accentuate the woman’s natural beauty.”

Wig creation is an intricate process. The sensational cut and style are only the last in a multi-stage process that begins with discriminating hair selection, meticulous weaving, customizing and fitting, and culminates with the final cut and style. What makes each of Dini’s wigs so exclusive is that she is the only wig designer who manufactures her products completely in the USA. A self-proclaimed perfectionist, she explains that this allows her to personally oversee every aspect of production. “I handpick every strand of hair and guide each wig to perfection.”

“The wig industry is an ever-expanding market. The average Orthodox woman in America has three or four wigs, of varying styles, in her closet,” related Dini.

In a revolutionary move, Dini is stepping out of the Orthodox box and offering her products to the general population. “It started quite by accident,” she admitted with a modest grin. “I’d posted several pictures on Instagram, and before long, I was flooded with comments and questions from non-Jewish audiences. I discovered that it’s not just Orthodox women who seek the benefits of a custom wig, which aside from beauty and comfort, has another secret: It’s much less time-consuming than natural hair care!”

Just last week, Dini was contacted by a woman from Copenhagen who traveled especially to New York to purchase one of Dini’s custom pieces to wear every day. Her company is also currently negotiating with a German entrepreneur seeking to market her products to the general public.

“Women everywhere want—and deserve—to look sensational, and a custom wig that’s impeccably styled to her features is a virtually effortless way to start.”

Dini, who is a native Israeli, moved to the USA years ago to study hair and wig styling and opened her first wig factory and salon in Monsey, New York. Since then, she’s expanded, currently employing over 100 workers all engaged in crafting and styling jaw-dropping wigs for thousands of satisfied clients. She is now opening her second branch in central Jerusalem.

“Though I’m a patriotic Israeli, I wanted to start out in the U.S., where I could draw inspiration from the fashion scene. Now I’m coming back home and opening a branch here in Jerusalem where I can spread the beauty, comfort, sophistication and flair to my fellow Israelis.”